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Luno.com is a Bitcoin platform that allows people to convert local currency into Bitcoin, and securely hold it until they wish to use it. It was originally developed with emerging markets in mind because Bitcoin has been rising against the US Dollar and the Euro, while many local currencies around the world have fallen by comparison, though now users also have the ability to convert Euros into Bitcoin through Luno as well. Because users can store, transfer, and switch between fiat and Bitcoin, it has been popular in areas underserved by traditional finance infrastructure, though it has different use cases around the world, which Van Rooyenhappily discusses.
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