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Today, we sit down with Art Rothafel, the founder and owner of Private Label Fitness. Art has a passion for helping entrepreneurs turn their visions into successful and lucrative brands – and he uses his unique marketing experience to do so effectively and efficiently…

Through the years, Art has been involved in many avenues of business. From working at Guitar Center in 1982 to starting a freelance marketing agency, he has refined his approach to business in an extraordinary way. Today, he works with dedicated health professionals who value their branding, marketing and educational programming. 

Are you ready to hear the inspiring story of Private Label Fitness? Listen in now!

Join the conversation, and you’ll discover:

  • How gym culture has changed over the years.
  • The role that freelance labor has played in how Private Label Fitness functions.
  • The biggest challenges that Private Label Fitness has worked through. 
  • The importance of understanding the evolution of the industry you’re working in.

You can find more on Art and his work with Private Label Fitness here!

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