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Medtech Impact on Wellness

The MiDATA Personal Data Ownership Platform is a new “C2B” (Consumer to Business) tool that creates a MASSIVE WIN for both Consumers and Advertisers.

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Their customers are both B2C and B2B, but our platform is designed to bring them together to create a new model of “C2B” – Consumer to Business – by using blockchain to allow Consumers to own, control and get paid for the value that arises from their aggregate personal data.

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As an IBM Innovation Partner, their model is not to “sell” the Consumer’s data for them, in fact, no one ever sees (the owner’s) data – selling it is counterproductive to data privacy – instead, they use AI to create predictive purchasing models based on aggregate Consumer data, as a better way to match Advertisers with Consumers who are ready to buy their offerings.

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