Imagine having a source of low-cost, basic nutrition growing indefinitely on your own countertop. “Think of it like a Keurig for nutrition…way more nutritious than the fruits and vegetables in your garden, and it takes a lot less space,” says Elliot Roth, founder of Spira.
With the use of a specific type of algae called spirulina-one of the most nutrient-dense food sources on the planet, composed of 60% protein by weight, 13 vitamins and 8 minerals-Roth aims to put the power of nutrition in the hands of the people.
Spira emerged from very humble beginnings, as Roth recollects, “For a period of a couple of months, I was dumpster diving and looking for different ways to provide for myself. I think that a lot of people are in a very similar situation across the United States, so I took that problem and wanted to figure out how to turn it into an opportunity to solve it for everyone.” Despite the immensity of its returns, spirulina requires very little to flourish: air, water, light and salts. Press play to learn more.
Roth also discusses: