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Why do we, as consumers, shop for and purchase certain things, but leave others behind on the rack? Discovering the key factors behind how consumers make product choices is the marketers’ Holy Grail. The team at The Behavioral Science Lab may just be providing the solution, allowing businesses to provide creative and curated responses to those client demands and interests.

Businesses appreciate that current marketing techniques tell them a great deal about consumer’s preferences. What’s missing is understanding the why people buy what they buy or in reverse, don’t buy. Consumers are multifaceted and to successfully market to them, companies must realize that. For the longest time only economists were able to monitor these types of things; until now.

In this interview Christian Goy, Co-Founder and Managing Director of Behavior Science Lab explains what scientific and psychological processes they are using to get to the WHY of consumer spending. Join us for a fascinating discussion.

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