The Best Product Doesn't Always Win & Storytelling Tips For Technical Founders

The Best Product Doesn’t Always Win & Storytelling Tips For Technical Founders

Support Us

Donations will be tax deductible

Subscribe, Review, Listen:

Technical skills alone aren’t enough anymore. In this talk geared toward engineers, technologists, and founders, Wes reveals the top mistakes technical leaders make when describing their ideas–and shares frameworks to help better market your product.

Headliners will learn:

Why product features don’t matter as much as you think
How to confidently talk about yourself and the impact of your work
When to simplify technical topics when telling your story

Wes is a marketing consultant with 10+ years of in-house experience at Fortune 500 brands and venture-funded startups. Prior to consulting, she led digital marketing and brand management at Flite (acquired by Snapchat), Bare Escentuals, L’Oreal, and Gap Inc. Wes also serves as a mentor for Backstage and WeWork Labs.

Podcast: Play in new window | Download | Embed

Subscribe, Review, Listen:

SHARE THIS PODCAST

Latest Podcasts

Insights Into Trauma, Mental Health, & Gaslighting: A Conversation With Dr. Deborah Vinall

Dr. Deborah Vinall joins the podcast today to discuss schizophrenia, trauma, mental health, and her two most recent books, Gaslighting and Trauma Recovery Workbook for Teens. Dr. Vinall… Read More

Download

Support Us:

Donations will be tax deductible

Subscribe, Review, Listen:

Mindful Connections: Exploring The Neuroscience Of Healthy Relationships With Annie Chen

In this episode, we connect with Annie Chen, an author, therapist, consultant, and coach who uses neuroscience research to help clients navigate the complexities of relationships and emotional… Read More

Download

Support Us:

Donations will be tax deductible

Subscribe, Review, Listen:

Intersecting Faiths: Exploring Judaism, Christianity, And More With Expert Biblical Scholars

In this episode, we sit down with Marc Brettler and Amy-Jill “AJ” Levine to discuss the Jewish faith, Rabbinic Literature, the New Testament, Christianity, Anti-Semitism, and more. How… Read More

Download

Support Us:

Donations will be tax deductible

Subscribe, Review, Listen:

Profit Maximization & Tax Optimization: Essential Insights From A Financial Expert

As businesses emerge from tax season, many ask: How can I maximize profits and minimize taxes for next year? John Scott, an Anders CPAs + Advisors partner, sits… Read More

Download

Support Us:

Donations will be tax deductible

Subscribe, Review, Listen:

Science Of Marketing: Unlocking Business Growth With Avi Kumar Of KUWARE Inc.

In this episode, Avi Kumar, the Founder and CEO of KUWARE Inc., joins us to discuss business marketing, growth, and advertising. KUWARE is a marketing and advertising agency… Read More

Download

Support Us:

Donations will be tax deductible

Subscribe, Review, Listen:

The Best Product Doesn’t Always Win & Storytelling Tips For Technical Founders

Tags

Latest Podcasts

Insights Into Trauma, Mental Health, & Gaslighting: A Conversation With Dr. Deborah Vinall

Mindful Connections: Exploring The Neuroscience Of Healthy Relationships With Annie Chen

Intersecting Faiths: Exploring Judaism, Christianity, And More With Expert Biblical Scholars

Profit Maximization & Tax Optimization: Essential Insights From A Financial Expert

Science Of Marketing: Unlocking Business Growth With Avi Kumar Of KUWARE Inc.