Nucleus is an Internet of Things (IoT) based customer identification platform that allows brick-n-mortar retailers to identify any customer who walks into a store, in real-time, using Nucleus’ proprietary ION sensor technology.
Nucleus ION sensors don’t depend on any RFID, WiFi or Bluetooth, or even facial recognition technologies to operate. Nucleus empowers retail stores with the intelligence layer of customer data, that was till date only limited to online e-commerce experiences.
Nucleus has spent 3 years in creating the world’s first IOT based contactless customer identity management system (over blockchain) while building the largest universal loyalty program using crypto-currency. Retailers are slowly evolving from fearing smartphone-toting shoppers who “showroom” (browse products in-store and then purchase online, often from competitors) to exploring new ways to connect with them to enhance the in-store experience.
Nucleus empowers retail stores with the intelligence layer of customer data, that was till date only limited to online e-commerce experiences. The Internet of Things (IoT) is in your retail stores, buildings, home, in your car and phone, and, increasingly, on your body. It’s connecting citizens to their cities, linking patients to health services, bringing companies in closer touch with their customers and capturing our imaginations.
In Phase 1, Nucleus will focus on Brick & Mortar Retail, then focus on Physical Security in Phase 2, and evolve into a massively interconnected devices ecosystem in Phase 3. Founded in 2014 at Harvard University, Nucleus (formerly known as Bell Boi Inc) is backed by Tim Draper, Reliance Capital, IndusAge Partners and several other prominent industry players. Nucleus has over 30 employees spread across San Francisco and India.