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JUST is a high-tech, cutting-edge sustainable food company, using plant-based proteins to create nutritious, affordable, and cruelty-free food options.

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Dedicated to implementing a more sustainable food system across the globe, JUST is known for its wondrous bean-based egg substitute, Just Egg.

In this interview, Senior Scientist, Vitor Santo, explains the next step for JUST and for the alternative protein revolution: clean meats. Smith informs listeners of what clean meats are, how they are produced, and why they are the key to a sustainable food system.

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The scientist explains the process of collecting animal cells and feeding them plant protein to produce ethical, cruelty-free meat.

He continues on to present listeners with the idea that it is possible to consume animal protein without the ethical dilemma of taking the lives of other species. He touches on issues like factory farming’s massive contribution to carbon emissions and water consumption, and offers a hopeful glimpse into a future where every person on earth has access to sustainable, affordable, and ethical animal proteins.

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For more information on sustainable foods, plant-based protein sources, and clean meats, visit:

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