CertifID instills trust in the funding process through real-time identity and account credential verification. CertifID was founded by Lawrence Duthler and Thomas Cronkright, experienced attorneys and award-winning business leaders of Sun Title, one of Michigan’s largest title agencies which have been ranked as an Inc. 5000 company for the past four consecutive years.
In 2015, Sun Title fell victim to a social engineering fraud that cost the company nearly $200,000. The fraud, which stemmed from an elaborate transaction scheme that took place over two months exposed Tom and Lawrence to the level of industry knowledge fraudsters acquired. Immediately following the fraud, Tom and Lawrence spent two years collecting a portion of the money that was stolen and discovered even more elaborate and complex schemes being perpetrated on the industry.
Through that experience, they identified a need in the marketplace to create a real-time solution to verify identities and documents in financial transactions – CertifID was born. Having lived through a significant fraud event and having to continually combat the threat on a monthly basis the founders of CertifID know how critical the need is for this solution in the title, real estate, and lending industries.
Their experience, partnerships, and leadership team positions CertifID to become a leader in the fight to eliminate fraud in real estate and financial transactions.