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Gary Zimmerman, CEO and Founder of Max My Interest, sits down to explain the online service that helps investors automatically maximize the interest they earn on cash.

Born out of the financial crisis in trying to keep his own cash safe, Zimmerman developed the software platform that allocates individuals’ cash among their own bank accounts so that they earn the most interest possible while staying within the limits for FDIC government-deposit insurance.

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MaxMyInterest (Max) is a financial technology (FinTech) service operated by Six Trees Capital LLC. The platform is designed to monitor the available yields from five major online banks, and automatically shift available cash dollars in a manner to always earn the maximal available yield.

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