Amit Golan is the CEO and Co-Founder of Minute, a real-time AI video analysis platform that’s helping publishers and content creators increase user engagement and generate more revenue on their video content. Today, video content is often hiding behind static images or titles that represent the video articles, meaning that users can’t actually see the content. But with the use of AI, computer vision, deep learning, machine learning, and crowdsourced information, Minute is able to analyze a video and automatically identify the most engaging and visually compelling moments within it.
By making sure that users are exposed to the seconds leading up to those moments, Minute dramatically increases user engagement and click-through rates 95% of the time, without showing the highlight itself. With the use of a prediction algorithm, Minute is able to automatically identify, replace, or deactivate any videos that result in decreased click-through rates or engagement–which only happens 5% of the time.
Tune in to learn more about Minute’s other products and ongoing projects.